"Understanding consumer values of participants in a cost-offset community supported agriculture (CSA) program"

"Community supported agriculture (CSA) programs offer consumers access to fresh, local foods in exchange for an upfront subscription payment. Over the past few years, this direct-to-consumer production and distribution model has become more visible to consumers due to cost-offset programs and the integration of food assistance funds. As new, nontraditional CSA shareholders begin to experiment with CSA, farmers should consider different ways to reach and support their shareholders. To do this, it is critical to understand how different shareholder segments are defined by specific consumer values related to food acquisition." Read more