"Selling to Local and Regional Markets: Barriers and Opportunities for Beginning Farmers "

"New and beginning farmers often face challenges in gaining access to certain markets, forcing many to focus on direct-to-consumer outlets. With the growing interest in regional and local food, intermediated market channels tend to be underutilized by new and beginning farmers. Intermediated markets include sales to grocery stores, restaurants, regional aggregators, such as food hubs, as well as schools, universities, hospitals, and other institutions. This publication presents the findings of a national survey on the use of intermediated and direct-to-consumer marketing channels by farmers, particularly new and beginning farmers, participating in local and regional food systems." Listen here