Encouraging & Supporting a Movement of Local Eaters, a Roundtable Discussion
One of six roundtable discussions featured at the NH Food Alliance's 2021 NH Food System Statewide Gathering, the "Encouraging & Supporting a Movement of Local Eaters" roundtable identified specific responses from businesses and organizations across the New Hampshire food system that harnessed the “eat local” movement sparked by the pandemic and highlighted resources to strengthen communications and marketing skills when engaging the community about eating local.
Facilitated by Daniel Prial of the National Center for Appropriate Technology, Northeast and Colleen Stewart of the NH Food Alliance, the roundtable began with a presentation of the following discussion question:
Did the pandemic FORCE change in NH eaters buying habits? Or did we, as a food system, INFORM the buy local movement exacerbated by the pandemic? Not truly an either/or, but…
If FORCE: What were the forced changes? What did we learn and how can we take that learning into the future to create a positive sustainable practice in marketing and sale of local food?
If INFORM: What did we do and how do we continue to harvest the “buy local” momentum?
Following the group's discussion of the question, roundtable attendees heard a presentation about our Communications Action Team and our NH Eats Local initiative. Then the facilitators and roundtable attendees collaborated on a jamboard, documenting various communications strategies, tools, techniques, and campaigns from organizations across the New Hampshire food system.