NOFA-VT's Climate-Friendly Digital Marketing Toolkit

The climate-friendly campaign is a project of Vermont Organic Farmers and Vital Communities, with funding from the Vermont Agency of Agriculture Specialty Crop Block Grant Program. We developed this campaign to improve sales for Vermont organic farms by marketing an as yet under-represented consumer and public benefit of Vermont organic agriculture: climate action and resilience. We contracted with photographers and graphic designers to create the climate hero art you’ll see in the campaign’s physical and digital materials, developed marketing toolkits to make it easy for Vermont organic farmers to promote their products as climate-friendly, and gave the campaign a consumer-facing home on the NOFA website. LEARN MORE