Recommendation: Make a wholesale catalog available for retail with details on distribution capability and capacity. This could be achieved by partnering with food hubs and distributors to increase their abilities to track and report out or it could be a third-party maintained database.
Craving context? This recommendation is included in the Grocery Stores & Food Cooperatives brief, part of the NH Food and Agriculture Strategic Plan.
Recommendation Status: Complete
What progress has been made on this recommendation? The NH Food Alliance, in partnership with the NH Department of Agriculture, Markets, and Food, published the Wholesale Producer Directory in March 2025 as a print and digital catalog of farms and food businesses across New England prepared to sell into the wholesale market. The directory will be updated and re-published each year. Learn more here
Does this project require ongoing funding or updates in order to remain relevant? Yes. Funding is required for the time to develop, update, and improve upon this resource each year - as well as time and effort getting the resource to wholesale buyers interested in local sourcing.
What is needed next to increase the impact or reach of this work? More producers, and increased reach.
Are there any measurable outcomes of this recommendation being completed? The NH Food Alliance, in partnership with the NH Department of Agriculture, Markets, and Food, published the Wholesale Producer Directory in March 2025 as a print and digital catalog of farms and food businesses across New England prepared to sell into the wholesale market. The directory will be updated and re-published each year.
Is there an identified next step for working on this recommendation? The NH Food Alliance, in partnership with the NH Department of Agriculture, Markets, and Food, published the Wholesale Producer Directory in March 2025 as a print and digital catalog of farms and food businesses across New England prepared to sell into the wholesale market. The directory will be updated and re-published each year.
Would you like to contribute to future work on this recommendation? Let us know.
